Breakfast club!

20 May 2016
Umeå Folkets Hus, Skolgatan, Umeå, Sverige

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The way we perceive a location can be largely influenced by an event or a happening, but how can we ensure that the impact of an event has the right effect? Karon Mattsson Weijber, former ceo of ‘Riksidtrottsförbundet’ will over breakfast present the challenges and hurdles with the up and coming double world cup in Åre/ Östersund 2019 and how to handle the excitement and hype around such a large event. She will talk about the impact of these kind of events and how to gain maximum leverage for destination Åre and how we here in Umeå can adopt similar principles.