This Breakfast Club will be all about the positive effects of advertising, both economic and social.
What are the risks and benefits of advertising related to social issues? Hedvig Hagwall Bruckner reflects on recent trends within advertising. She tells us about the thoughts behind ICA, ComHem, Läckerol and others campaigns, where increasingly scattered media channels create a greater need for breakthrough, unique communication to meet the clients’ business needs.
Hedvig is a copywriter at the advertising agency King. She’s been working with commercial since 1998. During her 19 years in the advertising industry, Hedvig has worked with large and small customers, commercial and non-profit, organizations and authorities. She has been awarded gold and silver eggs, as well as international competitions like Cannes, Clio, Epica and Eurobest.
She regularly teaches at the leading advertising schools in advertising and copywriting. Since 2013, she is responsible for the course “Ideas and Concept Development” at Bergh’s Advertising Training.
She is amongst others a member of the Advertising Mediator board (reklamombudsman) and, in 2017, is also a secretary of inquiry in the inquiry into a changing advertising landscape.
Time: 29/9, kl. 07.45 – 09.15
Location: Umeå Folkets Hus
Last day to register: 25/9 (only 20 spots available!)
This event will be held in Swedish!