The rapidly developing technologies, Internet usage and time being spent online have affected marketing strategies significantly. Today marketers do not design campaigns for one or few communication channels, they rather expand and interlink various channels, in so called 360 degree marketing that allows them to reach their customers more conveniently.
Digital Marketing Day is a one-day conference complemented by a fair at Umeå University. All sessions reflect upon digitalization and its impact on society and economy. This event will be open and free for all who wishes to know more about digital marketing and how to implement it in their daily activities.
Among the keynote speakers and best practices are: IAB Sweden, Hammer & Hanborg, North Kingdom, Guitars, Blå Huset Hotell, Heja!, Hallelujah and Interactive Institute Swedish ICT.
When? 7th of May 2015
Where? Umeå School of Business and Economics (USBE), Samhällsvetarhuset, Lecture Hall D
Activities? Two guest lectures and three workshops
All the activities will be held in English, so if you are an international student this is a perfect opportunity for you, but off course all students are welcome!
Find out more at www.dmday.se.
Register here: http://simplesignup.se/event/59843-digital-marketing-day
Deadline for registration is May 4, 2015.
Skribent: Isabelle Sundqvist